She will be the director of brand management for Triton

Frederick Goldman has named Natalie Engravido director of brand management for Triton men’s jewelry.

She was most recently the a brand manager at Safilo Group, the eyewear company that includes Carrera, Fossil, and Jimmy Choo. She was previously the marketing manager for Montblanc North America.

At Frederick Goldman she will oversee all marketing strategies for Triton.  

“Engravido is highly skilled with a deep knowledge of brand management and development,” said Robin Scheer Ettinger, chief marketing officer for Frederick Goldman. “Her experience in building brands that connect to the consumer and are effective for the retailer is perfect for Frederick Goldman as we focus on expanding our proprietary Triton brand. As we build a platform for growth, elevating our marketing team is a critical step, and Engravido is a pivotal addition.”

JCK