MVI to Launch JCOC.TV

MVI Marketing Ltd. on Wednesday announced the premiere of JCOC.TV for 1 Aug. 2007. The internet television channel and interactive social networking community is for fans, connoisseurs, and those who want to learn about gems, jewelry, and watches.

JCOC.TV is a next step in the evolution of the Jewelry Consumer Opinion Council, an internet-based consumer market research panel, said Marty Hurwitz, chief executive officer of MVI Marketing Ltd, a market research firm for the gems, jewelry, and watch industry in Paso Robles, Calif. JCOC is a division of MVI.

“Our Jewelry Consumer Opinion Council has helped move the industry to a new level of understanding of what the end consumer wants and needs from our products and services,” Hurwitz said. “JCOC.TV is the next logical step in collaborative and interactive web based intelligence gathering. We are very excited about the launch and are certain both the gem, jewelry, and watch consumer along with industry players will find great value in this new community.”

Consumers will be able to watch educational, entertaining insider videos about gems, jewelry, and watches from experts in the industry around the world and have the ability to ask questions and learn from those same experts. They will also be able to post video and still photography of their own to tell about their jewelry purchases, shopping trips, romantic stories, or fun experiences. Consumers who post videos and still photography at can win free jewelry prizes throughout the year.

Meanwhile, companies and organizations will be able to post videos for consumers to view and ask questions about on the internet television channel.

“I envision JCOC.TV as a way for the average consumer to have a ‘voice’ in the jewelry industry,” said Liz Chatelain, JCOC.TV president. “JCOC.TV will be a place for consumers of all interest levels to find those interests fulfilled in an entertaining and educational way. From the enthusiast to the collector/connoisseur and of course the ‘ready to purchase’ consumer—all will have access to a collaborative community of visitors from all demographic and geographic markets worldwide. The site will also provide savvy editorial content, convenient shopping links, insightful on demand videos, easy video and still photography upload capability, hosted forums and social networking.”

At JCOC.TV, members of the trade will also learn more about what consumers think about their product, where they will buy it, and what they will pay for it through targeted market intelligence collection points.

Jewelry, gem, and watch brands trying to reach targeted consumers will be provided customized advertising and content positioning opportunities at JCOC.TV.