Movado will donate $50 from each sale of its BOLD Breast Cancer Awareness Watch to the Breast Cancer Research Foundation.
The watch features a dark grey ion-plated stainless steel case and case-back with the breast cancer awareness ribbon.
The watch retails for $395 and will be available this fall at Movado’s website, Macy’s, Bloomingdale’s, Nordstrom, Jared, and Tourneau stores.
Movado has also collaborated with Coach to create the 2012 Coach Andee Breast Cancer Awareness watch, sold at Coach retail stores, coach.com, and select department stores for $258. Twenty percent of the proceeds will benefit the Breast Cancer Research Foundation.