Blogs: On Your Market / Designers

The Mother Earth Collection by Venyx Is for Earth Day and Every Day


The concept of Earth Day was proposed in 1969 by activist John McConnell, as a day for the world to unite, in peace, to honor the Earth. It is synonymous with spring, celebrated each year on or around the start of the season.

The annual event has held strong, celebrating its 50th year in 2020. And at a time when attention to climate change is more crucial than ever, organizations and brands from all different industries are taking part—jewelers included.

Venyx Earth earrings
Earth earrings in 18k yellow and white gold and black rhodium with 13.8 cts. t.w. azurmalachite and 1.31 cts. t.w. diamonds, £6,960 ($7,850)

One such jeweler brilliantly honoring Earth Day is Venyx, the U.K.-based brand from designer Eugenie Niarchos.

Venyx Atlas necklace
Atlas necklace in 18k yellow gold with 36.32 ct. azurmalachite, 0.59 ct. t.w. brown diamonds, and 0.55 ct. t.w. diamonds, £13,200 ($14,850)

The collection is called Mother Earth, and it’s an ode to mythological figures representative of Earth in one way or another.

There’s Gaea, the Earth goddess; Rhea, her daughter, considered by ancient traditions to be the mother of all gods; and Atlas, who represents strength and endurance and is known for carrying the world on his shoulders.

Venyx opal Earth necklace
Earth necklace in 18k white and yellow gold and black rhodium with 24 ct. Ethiopian opal and 0.09 ct. t.w. diamonds, £9,120 ($10,260)

Each piece is made using azurmalachite as its central gemstone, allowing the jewelry to look like our planet as seen from space. (The collection also features a style made with opal.)

The pieces aren’t just timely, they’re elegant and beautifully crafted. With vintage-style detailing (those pearls on the Rhea necklace are a dream!) and vivid color, the Mother Earth collection combines elements that prove irresistible.

Venyx Rhea necklace
Rhea necklace in 18k white gold with 16.15 ct. azurmalachite and 40 akoya pearls, £5,760 ($6,500)

Of course, the way in which consumers can relate to this collection far exceeds a single day on the calendar. These global styles could appeal to those who love to travel, those dedicated to environmental efforts, or simply those who think their colors look pretty (and they really, really do).

Venyx mini Atlas necklace
Mini Atlas necklace in 18k yellow gold with 9.4 ct. azurmalachite, 0.53 ct. t.w. brown diamonds, and 0.53 ct. t.w. diamonds, £5,760 ($6,480)

Ten percent of the proceeds from sales of the Mother Earth collection will be dedicated to SeaLegacy, an organization whose mission is to create healthy and abundant oceans.

Top: Gaea necklace in 18k yellow gold with 9.4 ct. azurmalachite, 1.08 cts. t.w. brown diamonds, and 1.31 cts. t.w. diamonds, £13,200 ($14,850); Venyx

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By: Brittany Siminitz

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