The Entertainment Industry Foundation and luxury accessory brand Montblanc have launched a three-year multimillion dollar partnership that focuses on EIF’s National Arts Education Initiative to support arts education programs in schools.
Statistics show that arts education engages students in learning, gives them a sense of identity and self-direction, and provides skills and attitudes essential to success. However, many schools’ arts education programs have been eliminated because of cutbacks in state funding. The EIF initiative is an attempt to counter that.
A series of print public service ads featuring actors Johnny Depp (shown in ads wearing Montblanc’s TimeWalker watch and StarWalker pen) and Julianne Moore will run in leading publications including Architecture Digest, Departures, Esquire, Fortune, Gotham, GQ, InStyle, LA Confidential, Quest, Travel + Leisure, Vogue, and W. The ads’ tagline is “Time is Precious. Use it Wisely.” It draws attention to neglected resources of children’s arts education curriculums and why it is essential to overturn this trend.
Montblanc will donate a portion of its pen and watch sales to the EIF’s National Arts Education Initiative, which funds exemplary arts education program nationwide. “Our commitment to the Entertainment Industry Foundation represents Montblanc’s most significant investment to date in a cultural initiative,” says Jan-Patrick Schmitz, president and CEO of Montblanc North America.