Mondaine Watch Ltd., under the direction of Lumondi Watch Inc. in America, has appointed Margaret Gregory as brand manager, which the company says underscores its commitment to growing the Mondaine brand in America.

Gregory is a veteran in global sales and marketing and has won multiple gold, silver, and bronze ThermoFisher awards for sales and marketing achievements throughout the past decade. Most recently, she was brand director of the Sports category for Timex Corp., responsible for leading, directing, and managing the marketing team. Her expertise is in establishing brand objectives, marketing strategies, new product development, and working with retail partners to develop promotional and advertising programs.

Gregory joins Mondaine with the goal of not only setting the marketing and sales strategy for the business, but also being actively involved in the day to day operations of growing the Mondanie brand, the company, known as the creator of the Official Swiss Railways Watch collection, said in a statement.

“The Mondaine brand has tremendous potential in the USA market with its strong heritage in distinctive design and Swiss-made quality. This is the affordable luxury consumers have an appetite for, especially today,” Gregory said.

In April 2006, Mondaine’s shareholders, André and Ronnie Bernheim, acquired 50 percent of the American watch company, Luminox, from one of the founding partners. The other founding partner of that firm, Barry Cohen, remains on board as shareholder and chief executive officer, jointly with Andre’ Bernheim. They have renamed the US distribution company Lumondi Inc. Lumondi distributes the Mondaine brand and the Luminox brand in the U.S.

JCK