Modern Bride Departments Debut at JCPenney

JCPenney announced the debut of its Modern Bride fine
jewelry departments Feb. 3.

The departments will appear in stores and on jcp.com and
modernbride.com.

A collaboration with magazine publisher Condé Nast, the
Modern Bride shopping experience features four bridal jewelry collections of
diamond engagement rings and wedding bands ranging from $300 to $4,200.

The collections include:

– I Said
Yes!, which features 25 pieces ranging from $300 to $1650, made from 100 percent recycled metals combined with a unique silver and
platinum called Platinaire.

– True Love Celebrate Romance, comprising eight pieces with a special cut diamond with a hearts and arrows
pattern and set in 14k gold with a heart-shaped design on the band. The
center diamond is 0.20 ct. or larger, and prices range from $1,000 to $4,200.

– Cherished Hearts, a 10-piece line priced from $350 to $2,500 featuring multi-top centers and engraved shank
details set in 14k white gold.

– Love Lives Forever, feautirng
three-stone rings in Platinaire, gold, or silver.

JCPenney told The Dallas
Morning News
that this collection is part of a plan to reach out to younger
shoppers. 

According to a Condé Nast jewelry study, 65 percent of
brides give direct input on their engagement ring and 23 percent personally
select the ring.