On March 29 at Baselworld, Jacob & Co. announced that actress and model Milla
Jovovich will be the new face of its global advertising campaign.
The announcement was made during a cocktail reception at the
Jacob & Co. Baselworld booth. Jovovich walked down a red carpet with Jacob
& Co. CEO Jacob Arabo.
“We have been looking for the right personality and beauty
that represents what I call The Jacob Girl,” Arabo said in a statement.
“Jovovich is a sophisticated world traveler, self-accomplished, and exudes
an assertive feminine personality. Lastly, she is absolutely gorgeous!”
Milla
Jovovich and Jacob Arabo (Photo courtesy of Jacob & Co.)
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