It’s no secret that we are all using our phones more than ever, but a new study from MarketLive, a company that provides e-commerce technology to retailers, has found that consumers are using mobile devices for shopping at eye-popping rates.
The study found that revenues from mobile shoppers are up 125 percent over last year.
Other key insights, since last year:
• Overall retailer website traffic is up 10.2 percent.
• Overall online revenue is up 9 percent.
• Brick-and-mortar retailers’ online revenue, including mobile, tablet, and computer, is up 25 percent.
• Brick-and-mortar retailers’ mobile revenue is up 163 percent.
• Conversion rates for mobile are still three times lower than from a computer.
MarketLive advises retailers that mobile-responsible website design is vital, and that in-store and mobile promotions need to be aligned.
“The smarter retailers have figured out how to capture these online sales by integrating mobile shopping with their in-store experiences, adapting their marketing programs to align with how shoppers browse on smartphones, and equipping their in-store sales clerks with the tools to find the inventory and complete the transaction,” said Ken Burke, founder and CEO of MarketLive.
More information about the study is available at Retailcustomerexperience.com.
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