MJSA debuts new brand strategy, names new publisher

Manufacturing Jewelers & Suppliers of America has announced a brand unification campaign designed to create a more cohesive identity for the association, said MJSA president/CEO Frank Dallahan.. The first step in MJSA’sin this strategy is changing the name and the look of its monthly magazine. AJM Magazine is now MJSA Journal.

The brand unification campaign, along with the new MJSA logo, will bring all the MJSA “products” under one roof, strengthening MJSA’s recognition throughout the industry, Dallahan said. The new look debuted at the JCK Las Vegas Show on June 3-7.

Rich Youmans has been named publisher of MJSA Journal, assuming the responsibilities from Dallahan. An editor and writer with more than 20 years’ experience in publications management, Youmans joined MJSA in 1996 as the magazine’s managing editor, and two years later, became editor and associate publisher. In 2001, he was appointed director of communications and publications, the responsibilities of which included overseeing all of MJSA’s publications. 

Youmans will continue to oversee the development of MJSA’s publications. He will also be working closely with Teresa Shannon, MJSA Academy’s director on MJSA’s outreach programs, including the “Safe & Secure” program and “Thinking Ahead: The MJSA Innovation Initiative.