Mirabelle tapped to create jewelry for Elton John

Mirabelle 18K of Los Angeles, a division of Techline Jewelry Corp., was named the exclusive designer of the new Elton John Jewelry Collection for the singer’s upcoming three-year engagement at Caesars Palace in Las Vegas. John, a Grammy Award winner and Rock & Roll Hall of Fame inductee, will appear at Caesars’ 4,000 seat Colosseum beginning in February 2004 and will receive a reported $54 million to perform 75 shows from 2004 to 2007. Mirabelle is designing a series of fine jewelry creations incorporating the show’s theme, a flamboyant ruby red grand piano.

“When we recieved the green light for the project, the entire company was thrilled and excited to be given this opportunity of a lifetime,” says Jack Abramov, vice president of Mirabelle. “Elton John is one of the most brilliant entertainers of all time and we wanted to design something spectacular….The show is going to be called ‘The Red Piano’ so Mirabelle created pendants, pins, and bracelets with amazingly detailed piano designs that personify the gifted artist.” In addition, Mirabelle is creating Elton John men’s jewelry, with piano cuff links and bracelets in several styles and colors.

This is the second major project between Techline and gaming giant Park Place Entertainment, which operates the Bally’s, Caesars, Paris, Flamingo, Grand, and Hilton brand names. The Mirabelle division of Techline created and designed a gold and diamond jewelry line for superstar singer Celine Dion’s concert engagement, “A New Day,” which debuted in March 2003 at Caesars Palace. Those designs focused on Celine Dion’s famous ‘Silhouette’ image, used for promoting the concert.

Monty Abramov, designer of Mirabelle, says the firm was chosen following its success with the Celine Dion line. “The greatest compliment a company can receive is to be given the responsibility for new and important projects like this one.”