Mimi So Pop-Up Opens Inside Iconic New York Skin Care Clinic

Jewelry designer Mimi So became a known entity in the fashion world after costume designer Patricia Field tapped her to create looks for the ladies of Sex and the City. Now she’s pairing up with another great name in style: Erno Laszlo, the iconic luxury skincare line favored by red carpet divas past (Marilyn Monroe, Greta Garbo) and present (Nicole Kidman, Jessica Biel).

The jeweler’s eponymous collection will be featured in a branded pop-up shop inside the Institute, Erno Laszlo’s ultra-luxe skincare clinic on West Broadway in New York City, March 11–31.

“They approached me because they know what I do is luxury,” says So. “Mimi So and Erno Laszlo are both very glamorous brands—they felt the [pairing] was very synergistic. The stars live by the Erno Laszlo line. Marilyn Monroe even had a jar of cream from the brand when she died.”

So, who grew up in downtown New York City, says she’s excited to see her brand have a presence in lower Manhattan, if only for a few weeks. “My roots are downtown, and I think it’s fun to have the collection in such a hip destination. My business is strictly a referral business, so having this location means more people will see the collection.”

The small pop-up shop will feature the Piece collection, which uses a squares-within-squares design motif (which mimics the shape of So’s childhood bedroom window), and ZoZo, a collection featuring boulder opals “inspired by the Mediterranean,” says So. “Each opal is very unique, so each piece is one of a kind.”

The pairing of skin care and jewelry is an unusual one. But as Charles Denton, chief executive of Erno Laszlo, said in a statement: “The Institute has always been a center of cultural experience, of art and beauty.… There is great synergy between the two brands since they are both rooted in New York and celebrate beauty of the past, present, and future.”

Mimi So launched in 2000, but “really came into its own” in 2003, says the designer, when she was asked to design wedding bands for David Bowie and Iman. So is a third-generation jeweler and one of the first females to open a design studio in New York City’s midtown jewelry district.

Mimi So Piece Pyramid ring in 18k yellow gold, $6,500

Mimi So Piece center-pavé diamond swing necklace in 18k yellow gold, $5,100 (courtesy of Mimi So)

JCK Magazine Editor