Mikimoto Debuts New Website, Ad Campaign

Mikimoto has unveiled a new website and ad campaign to highlight the company’s history. 

“The new Mikimoto.com details the brand’s heritage and how it grew to become the world’s foremost purveyor of cultured pearls,” a representative tells JCK. “It continues founder Kokichi Mikimoto’s legacy of enduring craftsmanship and quality and his vision to adorn all the women in the world with pearls.”

The company worked with the Rokkan Agency on the redesign, which “introduces designs to the users and feels as if the Mikimoto sales associate is guiding the clients through the catalog.”

Courtesy Mikimoto

Still of the product portion of the Mikimoto website

The website launch coincides with the launch of a new ad campaign, the company’s first in 10 years.

“This campaign celebrates our heritage and legacy of creating the finest cultured pearl jewelry,” said Meyer Hoffman, chief operating officer of Mikimoto, in a statement. “We created a campaign that highlights the quality and emotion of our pearls, and we’re excited to share that with the world.” 

The campaign will be featured in Departures, the Wall Street Journal, W, Town & Country, and The New York Times

Photo by David Bellemere, courtesy Mikimoto

From the new ad campaign, featuring the Black South Sea cultured pearl strand