Michigan’s Waterfall Jewelers Toasts 40 Years With New Store, Giveaways

Michigan retailer Waterfall Jewelers is celebrating its 40th anniversary with the opening of a second location in Waterford, Mich., and a series of giveaways it’s deploying throughout the entire month of October, both at the new shop and at its longtime location in White Lake, Mich.

The grand prize in the series of giveaways is a $4,040.40 shopping spree—which will be awarded to a single shopper on Nov. 1. But the retailer is gifting consumers with freebies—including 40 pieces of fine jewelry and 40 bottles of Lavish foam jewelry cleaner—literally every day this month.

Customers enter the giveaways by filling out an entry form at the White Lake or Waterford showroom. The retailer announces a daily winner on its Facebook page (a great way to keep shoppers glued to your feed).

The family-owned jewelry business was founded by Thomas F. Brown Sr., a professional who had managed jewelry stores for a chain retailer for decades before striking out on his own in 1979. Brown’s heirs, the business’s current owners, posted an open letter to the community on the store’s website, thanking their clients for years of patronage.

“You’ve allowed us to transform a business of selling into a business of relationships with people who are dear to our hearts,” it reads. “This month, we are celebrating our 40th anniversary and the grand opening of our new, freestanding Waterford location. This new, larger store will allow us to expand our service department and our showroom, offering more to you, our customers. We believe this is a wonderful move for us, for our employees, and for you and your families. We would like to extend our most sincere Thank You for your continued loyalty, support, and friendship, which have made this wonderful opportunity possible. We are looking forward to the next 40 years and all the new memories they will bring.”

Top: Waterfall Jewelers owners and friends at the recent ribbon-cutting for the new location (image via: @waterfalljewelers)

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