The retailer still sees good opportunity in America
Michael Hill’s U.S. division had a “poor December,” with comps falling 8.8 percent in dollar terms, the company said in its announcement of its financial results for the six months ended Dec. 31.
It pledged “extra focus” on the American market.
“We continued to experiment with our [U.S.] marketing and merchandise strategies during the half and are confident that, along with the recent changes to the leadership team, this will enable us to improve our results in the second half,” the company said in a statement. “With continued consolidation of jewelry industry in the United States, the company still sees a good opportunity for our company in this large and lucrative market.”
Last August, Michael Hill appointed Brett Halliday, who oversees the Canadian division, to take over its 10 stores in America. The Canadian division was the star of the most recent results, with comps rising 7.4 percent. New Zealand comps fell 1.5 percent, and Australia comps came in flat with a 0.3 percent increase.
The company plans to open 10 Michael Hill stores in the next six months, primarily in Canada, as well as six stores for its charm brand Emma & Roe.