Ritmo Mundo, the Beverly Hills, Calif.–based watch brand, has added two industry veterans to its team as it prepares to relaunch the brand.

Michael Belleveau will serve as director of sales. He previously served as the president and CEO of Baccarat and Trollbeads United States, and has also held positions with Cartier, Victorinox Swiss Army, Bulgari, and Raymond Weil.

Regina Leadem will be national account manager. She has held vice president and director of sales positions with Victorinox Swiss Army, Christian Dior, and Gucci. 

Belleveau and Leadem will also work on Ritmo Mundo’s sub-brand, Reflex, a line of silicone LED slap watches that are reminiscent of slap bracelets.

“The Ritmo Mundo and Reflex brands are poised to invigorate the watch industry in the U.S. and globally,” said Ali Soltani, founder and president of Ritmo Mundo. “I am delighted to welcome these two well-respected industry professionals to our team.”

JCK