Micaela Erlanger, one of Hollywood’s top celebrity fashion stylists, was named the official ambassador for Platinum Guild International USA in July 2019. And now the platinum promotional group—which is funded by the leading South African platinum producers—has debuted a promotion with the stylist for Platinum Born, a new platinum collection distributed by Suna Bros.
The initiative is multi-pronged: Micaela’s Style Selects is a curated online showcase of jewelry pieces the stylist handpicked from the new jewelry brand. Standout pieces include the lariat-style Magnetic necklace (below), which features a sinewy profile and a real-deal magnetic closure, the Limitless hoops—good, big, and basic platinum hoop earrings (see them at top)—and the versatile Starbright necklace, also below, which can be worn as a three-tiered choker or as an opera-length necklace.
Erlanger, who’s dressed Lupita Nyong’o, Meryl Streep, Shailene Woodley, Diane Kruger, Jared Leto, and Hilary Swank, among other celebs during her long career in Hollywood, will also be the public face of the Platinum Born jewelry collection. She’s scheduled to make personal appearances on behalf of the brand and will be featured in marketing materials related to the promotion of the brand (and platinum jewelry).
“As a lover of jewelry, I’ve had the pleasure of working with platinum jewelry designers season after season for my celebrity clients,” Erlanger tells JCK. “It felt so organic to share my love for [it]. Platinum is brilliant and durable…and showstopping.”
The stylist adds that the Platinum Born collection is “a fashion collection that’s meant to be worn every day, from work to a formal dinner and even on a bride’s wedding day,” and that the pieces “can be layered to create so many looks.”
Top: Platinum Born Limitless hoops, $640–$1,360 (all photos courtesy of Platinum Born/Platinum Guild International)
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