The ring, designed in partnership with Jeff Cooper, features a 1.68 ct. natural pink diamond
Each year during the first few weeks of spring, Washington, D.C.’s iconic cherry blossoms bloom, attracting 1.5 million visitors. This year, Mervis Diamonds (which has locations in Washington, D.C.; Rockville, Md.; and Tysons, Va.) has created a unique diamond engagement ring in celebration of the pink flowered trees.
The $100,000 ring (pictured, above) features a 1.68 ct. natural pink diamond set in a handmade band of white gold with rose gold blossoms.
The ring was designed in partnership with Jeff Cooper.
“Jeff Cooper is a line we carry,” says Jonathan Mervis, who heads business development for the family business. “He has a ring in his regular inventory (the Leah engagement ring) with a flower motif, and I talked to him about modifying the design, making the flowers in rose gold, swapping in a pink diamond.”
The result: the most expensive cherry blossom-inspired ring in the world.
Mervis is something of marketing maven, having previously made a splash with its $30,000 diamond Apple Watch and its $20,000 diamond iPad.
“We’ve had success with things that pique people’s interest, things that are new and different,” Mervis said. “This makes more sensational interest when it is $100,000, of course, but you could make a version for less. It’s about getting people interested, getting them thinking and talking. This ring is totally unique.”
The cherry blossom season is compelling not only for the beauty of the trees, but also because of their popularity.
“During the cherry blossom season, the city is overrun with tourists flocking to see these pink trees,” he says. “So you get tourists into key chains, but you also get tourists into high-end things. So maybe one of them will want this ring.”
As of press time, Mervis had received “a few” inquiries.
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