Platinum Guild International USA has named Meg Deedy director of marketing.
She will oversee digital media, social media, and public relations strategies and programs.
Deedy has 10 years of agency experience, including positions with TracyLocke, MRM/McCann New York, MRM/McCann Singapore, and most recently, Havas Worldwide. Her clients have included MasterCard, Captain Morgan, Jose Cuervo, CVS Pharmacy, and TD Ameritrade.
“We are thrilled to welcome Meg to the team and value the experience and expertise that she brings with her,” said PGI president Jenny Luker. “Meg will be a driving force in implementing new and impactful initiatives for PGI, and we look forward to a bright future for platinum.”
“I am so excited and humbled to be part of the PGI team and to drive platinum forward with our partners and for our audience,” said Deedy. “Every day, digital and social networks are advancing to better connect consumers with each other, brands, and retailers. These innovative platforms provide the perfect opportunity for platinum to expand the conversation and connect the right message to the right audience at the right time.”