Lucky patrons on the South Shore of Massachusetts may stumble upon something sparkly in their town this holiday season.
From Dec. 5 to Dec. 16, Hingham Jewelers will run a “12 Days of Christmas” promotion, hiding jewelry pieces valued at $50–$850 in the area.
“I thought it would be a cool way to give back to a community that has done so much for us,” says Stacey Page, president of Hingham Jewelers.
Page thought of the idea in 2010, a year when the economy spiraled and her store was hit with an armed robbery. “It was a bad time for us, and we were contemplating whether or not to stay in business,” she says.
The series of events didn’t take away from the holiday cheer and instead Page decided to give back to her customers. “We ran the promotion in 2010 and it took off like wildfire,” Page says. “In the spirit of Christmas, we decided to bring it back again.”
A lot of planning and organization goes into the scavenger hunt. “Elves” help hide the jewels around town, and Page’s son assists with the clues. The first clue on Dec. 5 was an image of a square inside of a square, which led a lucky customer to a pair of earrings hidden inside of the local Square Café.
Customers can follow the store on Twitteror like them on Facebook to find out daily clues, but they must act fast. Last year a customer found the hiding spot in less than 34 seconds. “It doesn’t usually take more than 25 minutes,” Page says.
“It has been a very fun way to get people into the holiday spirit,” Page says.