Fruchtman Marketing is an industry-dedicated marketing firm that helps retailers make the most of every jewelry gift-giving occasion throughout the year. Here are some Mother’s Day marketing ideas from Angie Ash, the senior account executive at Fruchtman Marketing:
1. Depending on product images a jeweler has, create a flip-book of products
that should sell well in a PDF flip-book. The electronic catalog can highlight
new spring collections and Mother’s Day steady sellers.
2. Use Facebook to post Mother’s Day jewelry gifts. Ask friends and fans
what jewelry items they like best. Have a giveaway component to get people
involved and recognize people who drove the product interaction with a
thank-you card or a gift card. Sometimes the right people responding to certain
Facebook postings can really give social media content legs.
3. Mother’s Day is an ideal jewelry
gift-giving time to partner with cross-promotional partners in a retail
jeweler’s market, including spas, photo studios, restaurants, and florists.
Gift cards for a little pampering, dining out, fresh-cut spring flower
arrangements or even a single rose are always good complements to a Mother’s
Day jewelry gift.
4. Mother’s Day is also the start
of spring jewelry gift-giving occasions. In addition to showing off your
Mother’s Day jewelry, be sure to plant the seeds for future jewelry purchases
for dads, grads, and June brides.
5. Display a variety of Mother’s
Day-appropriate jewelry, from beads and silver fashion-forward jewelry to fine
colored stone and diamond set jewelry. Offer a good selection of styles and
price points for every budget.
6. Create a special Mother’s Day
display. Draw attention to it with creative and interactive store signage.
7. Keep last-minute shoppers in
mind by making the Mother’s Day jewelry display case easy to locate.
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