Jewelry Information Center will honor Marie Helene Morrow, owner of Reinhold Jewelers in Puerto Rico, with the GEM Award for Lifetime Achievement at the 12th annual GEM Awards on Jan. 10.

“Marie Helene Morrow is a brilliant and shining light in our industry,” said GEM Awards chair Rachel Branch in statement. “Her impeccable aesthetic and eye for spotting talent have not only made Reinhold Jewelers a household name, but have also launched the careers of many great jewelry designers. Marie Helene embodies everything that the GEM Award for Lifetime Achievement symbolizes.”

Morrow was awarded Women’s Jewelry Association’s Retailer of the Year in 2003 and Best Retailer at the Designer Retailer Awards at JCK Las Vegas in 2006. In 2010, she was awarded the first Couture Human Spirit Award for her dedication to the jewelry community and for her work for the numerous charities she has assisted throughout the years.

The award will be presented in a ceremony at Cipriani 42nd Street in New York City. For details on the 2014 GEM Award nominees for communications, design, and media excellence and to purchase tickets, visit jewelers.org/jicgemawards.

JCK