Marco Bicego Appoints Global Marketing Director

By Rob Bates | February 04, 2026

Marco Bicego has appointed a global head of marketing, as the Italian jewelry brand said it is planning a “new chapter of global growth.”

Matteo Cuelli joined Marco Bicego as global marketing director last month. Cuelli previously spent two years as Swarovski’s vice president of marketing and head of brand and digital marketing management. Prior to that, he worked at Safilo Group, L’Oréal Luxe, and Geox.

Cuelli reports to the company’s founder and CEO, Marco Bicego, who said in a statement: “Matteo’s appointment represents a natural evolution of our organization. As the brand continues to grow internationally, we felt the need to further strengthen our marketing leadership in a structured way.”

(Photo courtesy of Marco Bicego)