Jewelry brand Marco Bicego announced this week that it’s opened a third store in Greece—in the country’s historic capital city, Athens.
The company already has two stores in the country—one each on the sunny islands of Mykonos and Crete—and a total of six stand-alone locations worldwide. The brand also has hundreds of wholesale accounts: Over the past decade it’s become a staple collection in both independent jewelry boutiques and department stores including Nordstrom and Bloomingdale’s.
The Athens store is a mere 270 square feet—but what it lacks in size, it makes up for in location. The shop at 20 Voukourestiou St. is embedded in the heart of Athens’ luxury shopping district, situated across the street from a Louis Vuitton outpost and around the corner from Parliament in Syntagma Square.
“Opening a boutique in Athens, after our Mykonos and Crete branches, is a huge step forward for the expansion of our international network and the strengthening of our presence in Greece—a key European market that has grown a lot in recent years,” brand founder and CEO Marco Bicego wrote in an emailed interview with JCK.
The shop boasts a neutral, cream-colored interior and a striking facade made from Emperador marble. “This is not just a new showroom for the city,” he adds, “but for the whole country as a strategically important tourist destination.”
The Italian designer launched his namesake brand in 2000, incorporating many of the traditional jewelry practices he learned from his father, also a jeweler, into the DNA of a collection that’s steadily and successfully scaled up since its founding.
The brand crafts every piece of jewelry on-site at its headquarters in Trissino, which is located in Italy’s Veneto region.
(Photos courtesy of Marco Bicego)