Loose diamond wholesaler M. Geller has agreed to be an authorized distributor for lab-grown diamond producer Gemesis.

“We have always worked hard at being forward-thinking and timely in the products and services we offer,” said M. Geller’s president and owner, Marc Geller in a statement. “So the addition of lab-created diamonds is a great fit for our paradigm for bringing our customers more options in serving their customers.”

Gemesis’s director of operations, Michael Chernick, said in a statement that “M. Geller is the ideal fit” and that he views the relationship as “the springboard for creating a heightened presence for lab-created diamonds within the jewelry industry.”

JCK