LuxeIntelligence, a brand intelligence company, has appointed Helena Krodel as vice president of communications.
Krodel will manage the public relations as well as traditional and digital media needs of LuxeIntelligence clients. She will also develop brand positioning and communications assessments for its clients in the areas of marketing, public, media, industry relations, consumer interest, and social media.
“As we cherry-picked each key player of our LuxeIntelligence team, we knew from the start that we needed ‘a force’ in the category of communications,” said cofounder Andrea Hansen in a statement, “Helena and I have wanted to work together for years. Voila! This was the opportunity. She is that force.”
Krodel will also oversee trade and consumer press events, brand launches, and press appointments in the company’s New York City salon.