Product placement Web site LupRocks.com has partnered with independent fashion market Web site NolchaNetwork.com that the two firms say will increase their membership bases.

“Our member benefits include an online career networking community, a fashion business publication and key events during NYC and London Fashion Weeks that provide emerging fashion designers exposure to press, buyers and industry figures. LupRocks.com members will now have access to these resources,” said Kerry Bannigan, founder of Nolcha. “Our membership-base will find a tremendous benefit in taking advantage of the product placement opportunities available through LupRocks.com.”  

Jessica Cohen, president and founder of LupRocks.com parent company Lüp, added, “While we have access to unprecedented product placement opportunities, many of our members crave a continuing education resource as well as access to key players on the business side of the fashion and accessories industries; areas in which Nolcha excels.”

Members of NolchaNetwork.com who sign up for LupRocks.com subscription-based product placement service will receive a discount on their membership, and will receive frequent updates on product placement opportunities available through the site.

Nolcha will allow access to their member-only network to LupRocks.com members, as well as “right of first refusal” on various event opportunities, such as their mainstay Fashion Week events.

JCK