Luminox, Mondaine Brands Get New North American CEO

Lumondi, the Swiss watch company that oversees the Luminox and Mondaine brands, has named Marc Bernhardt as its new North American CEO.

Bernhardt previously served as managing director, North America, of watch brand IWC. Most recently, he served as CEO of Vasto Retail Group, a Chinese accessory and clothing retailer.

In November, the Bernheim family, which owns the Mondaine brand, became the sole owner of Luminox. Bernhardt will try to increase the synergies between the two lines.

“Uniting Mondaine and Luminox under Lumondi Inc. will be a natural way to capitalize on the strengths of each brand, using both their commonalities and their differences to our advantage,” said Bernhardt in a statement. “We will be speaking with many different groups of customers from Navy SEALS to architects.”

Lumondi is now based in New York City.

(Image courtesy of Lumondi)

JCK News Director