Lugano Diamonds Opens a Store in Palm Beach, Fla.

Fine jewelry retailer Lugano Diamonds announced this morning that it’s opened a third retail location, in bustling Palm Beach, Fla.

The company operates a flagship store in Newport Beach, Calif., and a boutique located in The Residences at The Little Nell in Aspen, Colo.

The Palm Beach store “allows the company to have a year-round presence to support its growing business in the Florida marketplace,” according to a company statement.

“We are excited to now have a permanent presence to support our clients and business in the equestrian community,” said chief marketing officer and executive director of retail Stuart Winston in the same release. “As long-time sponsors of the Winter Equestrian Festival, Live Oak International, and U.S. Polo, our new Palm Beach location allows us to quickly respond and service these world-class events.”

Lugano Diamond bracelet

Lugano Diamonds bracelet featuring a 5 ct. yellow teardrop diamond inlaid in rock crystal and a 4 ct. rose cut diamond set in titanium amidst brilliant cut diamonds

The new location will feature the Lugano Diamonds collection, which includes a popular line of equestrian jewelry and one-of-a-kind jewelry pieces.

The company was established in Israel as a diamond-cutting firm and opened the Newport Beach shop, its first retail location, in 2005. Lugano opened its Aspen location in April 2017, after finding success with a business office in the affluent Colorado ski town.

Founder and design director Moti Ferder grew up in his family’s diamond business, which was established in Antwerp, Belgium, in 1965.

The company’s deep legacy in diamonds and gemstones has translated into a company-wide specialization in big-ticket, one-off jewelry pieces. In addition to boutique-based sales, the company also offers private appointments for customers in homes, hotel suites, and offices.

(Top image: Lugano Diamonds’ one-of-a-kind Carbonium Leaf Necklace, featuring more than 73 cts. t.w. diamonds set in lightweight metals including carbonium, zirconium, titanium, and gold; all images courtesy of Lugano Diamonds)

 

JCK Magazine Editor

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