These Lovelocks by Annoushka Clinch the Talisman Trend



Key jewelry—charms and pendants especially—has been prominent lately, but what is a key without a lock to open it?

Locks are just as symbolic as keys and in many of the same ways. A lock represents security, safety, finality. Locks are romantic—think of the many famous bridges in European cities heavy with the locks of lovers! So, like many talismans that are calling consumers’ names, locks are perfectly primed to sell right now.

Annoushka Lovelock star pendant
Lovelock gold mini cable chain with star charm in 14k and 18k yellow gold with diamonds, $4,670 (also sold separately)

Annoushka’s Lovelocks collection made its debut just last week and is a wonderfully tempting entrant into the meaningful jewelry category.

Annoushka Lovelock evil eye necklace
Lovelock Evil Eye charm on a leather necklace in 18k yellow gold with sapphire and diamonds, $1,700

Doubling down on its talismanic properties, each lock depicts a meaningful icon—a bee in black rhodium and gold stripes with white gold wings, an evil eye in sapphires and diamonds, a diamond North Star, and a pink sapphire–dotted heart and arrow. Each lock is in rich yellow gold that’s engravable on the back, yet another element that makes the pieces ideally personable. There’s even a fifth Lovelock design left blank, a clean slate ready for a shopper’s initial, message, or symbol. The collection is rounded out by elements on which to hang the locks: cable chains in necklace and bracelet form and leather elements created in partnership with British leather goods brand Connolly.

Annoushka Lovelink leather bracelet
Leather bracelet with Lovelink in 14k yellow gold, $295; St. Christopher charm in 18k yellow gold with 0.21 ct. t.w. diamonds, $1,800

Alongside Lovelock, Annoushka has introduced Lovelink, a singular element made in yellow gold that serves as a clasp—arguably the anchor, or starting point, of the collection. The circular spring hinge clasp can be worn alone as a chic embellishment on one of Annoushka’s leather offerings or it can be used to dangle charms for an elevated look.

The entire collection is designed to work well with all of Annoushka’s pieces, making it wholly collectible and a good mesh for retailers already stocking the brand.

Top: Lovelock charms on cable chain bracelet, all in 18k yellow gold, with sapphires and diamonds, $11,250 (can also be purchased separately)

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