Designers / Diamonds / Fashion

Everything You Need To Know About Louis Vuitton’s New Diamond Collection


What could possibly be a bigger status symbol than Louis Vuitton’s signature floral monogram? Louis Vuitton’s signature floral monogram in diamonds: a 53-faceted, star-shape diamond, to be exact, the LV Monogram Star. And thanks to the French fashion house’s artistic director of watches and jewelry, Francesca Amfitheatrof, there’s now a whole collection (LV Diamonds) of delicious diamond pieces that pay homage to the original design by Georges Vuitton in 1896.

Louis Vuitton necklace
LV Diamonds double pendant necklace in 18k white gold with 0.3 ct. diamond and pavé diamonds, $4,400

Among the 22 pieces in the collection are rings, unisex bands, earrings, and pendants all sharing the same signature aesthetic with a nod to the brand’s past. The platinum, rose gold, or partially pavé rings in both metals are reminiscent of the art deco–style “V” that Gaston-Louis Vuitton used to cover his suitcases in the 1920s and ’30s. The bands, with their checkered diamond pattern, reinterpret the Damier canvas created by Georges Vuitton in 1888. And lastly, the pendant and earrings showcase the iconic flower design with diamond pavé.

Louis Vuitton bands
LV Diamonds V band in pink gold, platinum, and diamond pavé, from $1,940

“The new jewelry sets are highlighted by the harmonious use of the same colors and materials—the white and pink of gold, the purity of platinum and the intense shine of diamonds,” the company said in a statement. “These exclusive unisex creations were designed to be worn by themselves or in conjunction with other pieces, combined, stacked, mixed, or matched in an eternal dialogue.”

Louis Vuitton rings
LV Diamonds Damier band in white gold with diamonds, $5,350; and solitaire ring in platinum with 0.5 ct. diamond, from $6,650

The brand extends its focus on transparency and ethical sourcing through an LV Certificate with every purchase. The collection, ranging from $880 to $352,000, is exclusively available online, and at Louis Vuitton’s boutiques in Manhattan and Beverly Hills, Calif.

Top: A still from the LV Diamond collection campaign featuring model Anna Ewers (photos courtesy of Louis Vuitton)

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By: Annie Davidson Watson

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