London Jewelers Named Official Jeweler of the 2012 Victoria’s Secret Fashion Show

London Jewelers, with five locations across New York, has designed the $2.5 million Floral Fantasy Bra for the 2012 Victoria’s Secret Fashion Show.

The bra and matching belt features more than 5,200 precious gems, including amethysts, sapphires, tsavorites, rubies, and colored diamonds. The jewels are all handset in 18k rose and yellow gold.


Photo courtesy of Victoria’s Secret

This holiday season, Victoria’s Secret has also added bling to its Bombshell Eau de Parfum fragrance. The $500K Bombshell Fantasy Fragrance is studded with white, pink, and yellow diamonds, sapphires, tsavorite, rubies as well as a 10 carat white diamond and a hand carved tourmaline butterfly.

Super model Alessandra Ambrosio will wear the bejeweled bra during the annual fashion show, which airs Dec. 4 on CBS.