Leading Jewelers of the World, an association of independent retail jewelers, announced that its first six affiliate members are A. Jaffe, Fruchtman Marketing, GN Diamonds, Performance Concepts, WR Cobb, and VIP Diamonds.

Criteria to be considered for affiliate membership include nomination by a current LJW honoree; adherence to LJW’s Pledge of Integrity, Knowledge, Standards and Satisfaction; and approval by the LJW board of governors.

JCK