After spending a decade designing statement pieces for one of France’s major jewelry labels, Jean Dinh Van of Dinh Van jewelry struck out on his own. The Paris-based design firm debuted in 1965, making a keychain or “key holder” motif, according to a representative at the Baselworld fair, its signature style. The sleek, Bauhausesque aesthetic—rendered in 18k gold and dusted with diamonds—boasts a minimalist vibe that’s ideal for daily wear, unlike “big rivers of diamonds that stay in a safe,” adds the rep. “The idea behind the collection is the free spirit of jewelry and that the function makes the design.” All the diamond-intense jewelry is made in Europe.
Starting retail price: $250 in silver, $600 in 18k, $400 for 24k gold
Accounts: 14 brand boutiques and 250 wholesale accounts abroad, two of which are in the United States (Lissa Fine Jewelry in New York City is one)
Trade fairs: Baselworld
Retailer buy-in: $40,000
Contact: Dinh Van, Paris; 33-142-86-0266; dinhvan.com
Seventies bracelet in 18k yellow gold, €3,000 ($3,370)
Minot necklace in 18k white gold with 0.35 ct. t.w. diamonds, €3,300
Seventies ring in 18k white gold 0.29 ct. t.w. diamonds, €3,300
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