Lightbox Jewelry, the De Beers–owned lab-grown jewelry brand that’s set the low price bar for lab-created diamonds ($800 per carat), debuted a handful of trendy new jewelry styles at this year’s Luxury show in Las Vegas.
The new looks—stackable rings and pendant necklaces featuring clusters of small lab-grown diamonds—are marvelously on trend. And, as expected, they’re priced to fly off the digital shelf.
The two new ring styles, both of which are set with 3/8 ct. trillion and round diamonds in 10 ct. yellow gold, feel especially of the moment. The first, the Open Top ring (see below), showcases a single white, blue, or pink lab-created diamond perched on the edge of an open gap. While the Solitaire Linear ring (pictured at top) features a flat bar top with a single bezel-set diamond anchored akimbo.
Both styles stack up beautifully on their own and with each other. And because they sell for a mere $600 each, it’s easy to imagine women buying two or three and doing just that with them.
The brand’s pretty new Cluster pendant is composed of three lab-grown diamonds—two white and the third either blue or pink—and sells for $900. Total carat weight in these is 1 ct., with the central stone weighing 5/8 ct. and the two side stones tipping the scale at 1/8 ct. and 1/4 ct., respectively.
The design is a fun twist on the diamond solitaire pendant and even costs the same as Lightbox’s 1 ct. lab-grown solitaire necklace.
Lightbox debuted last year with a few very basic diamond styles, such as stud earrings and solitaire pendants. But the brand is growing, and moving vigorously into the fine fashion arena, with a youthful jewelry customer—millennials and Gen Z women who like to mix and match layerable jewelry—set squarely in its sights.
Whether you view lab-grown diamonds as a marvelous invention or a menace, there’s no denying Lightbox’s alluring value proposition. For under $1,200, a woman can outfit herself in a diamond ring and a pair of small diamond stud earrings. That is, for lack of a better word, bananas.
That sparkling value proposition brings to mind the lab-grown diamond panel my colleague Rob Bates moderated in Las Vegas this year—”Lab-Grown Diamonds: Do You or Don’t You?“—in which Leon Peres, CEO of Green Rocks Diamonds, asked, “What happens when the prices go down? Jewelry is going to become very accessible. And for retailers, this is going to make the jewelry industry much bigger.”
And for most, bigger will be better.
Top: Lightbox Solitaire Linear ring with blue trillion-cut lab-grown diamond (photo courtesy of Lightbox Jewelry)@jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine