The Festina-Lotus Group, appointed Larry Lich as president of Festina USA.

Most recently Lich was the senior vice president, sales and marketing for Fossil’s Swiss Division overseeing the Burberry, Emporio-Armani, and Zodiac brands. “Precision Movements” was the campaign and also represented the patient strategy employed by Lich as he orchestrated the Raymond Weil brand to the levels it currently enjoys.

“A brand is about a look, an image and consumer perception. I enjoy building brands and watching them grow and I look forward to helping bring Festina to the next level,” says Lich.

In addition to his background with luxury brands, Lich’s career also incorporates moderate offerings. During his tenure as director of national accounts, Seiko became the most recognized brand of the day while as director of national accounts at Bulova, he helped introduce the Accutron brand.

Lich is joined at Festina USA by the current executive team of Phil Schwetz, VP-sales & marketing, Roger Winton, VP-duty free and Ignacio Ibanez, VP-finance.

JCK