John D’Amico, vice president of Levinson Jewelers, may have brainstormed the most creative—and downright fun—way to recycle outdated store catalogs.
The Fort Lauderdale, Fla.–based fine jewelry store recently participated in a fashion show spotlighting recycled fashions for local children’s museum, Young At Art Museum (YAA).
At the event, the shop hosted a dedicated jewelry-making station where guests were able to craft their own jewelry looks from thousands of old Levinson catalogs. Funds raised at the event benefited YAA’s programs for underserved and at-risk youth.
Courtesy Levinson Jewelers
Levinson’s jewelry-making station also made its way down to Art Basel Miami Beach as part of YAA’s showcase at the iconic annual arts event. The make-your-own accessory station was open throughout the week at Art Basel, with Levinson employees manning it for one day. “You can’t be gone from the store for a week!” D’Amico notes, chuckling.
At the YAA event, around 350 people stopped by the station, cutting and folding their way through “several thousand catologs,” says D’Amico, who cooked up the concept of paper jewelry one day when eyeballing the growing stack of back catalogs housed at the store.
“The catalogs are so expensive, you really hate to throw them away,” he says. “But this was the first thing I came up with where I thought, This is worth it.”
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