Carol Levey has been named to the newly created position of director of marketing for Swiss watch brand Carl F. Bucherer North America.
Levey, a marketing and public relations veteran with more than 25 years of experience in the area of brand-building, media relations, and advertising, was most recently in charge of North American marketing and operations for Maurice Lacroix, a division of the Desco Luxury Group. Levey will be based in Los Angeles and responsible for the marketing, advertising, and media relations for Carl F. Bucherer North America, helping leverage the brand’s image and fine products to all its key stakeholders.
“We are very excited about the dynamic that Carol will bring to the North American team and the creativity she will provide in the execution of our many branding activities,” said Ron Stoll, Carl F. Bucherer president.
Levey has had the opportunity to work in the luxury Swiss watch industry for the past seven years, however, her previous experience in the luxury fragrance and fashion industries will be important as she plans to elevate the brand’s awareness to the discriminate consumer of fine luxury and lifestyle products–an industry that is enjoying double-digit annual growth both in the United States and globally. In addition, Levey’s passion for philanthropy in her own community and that of the industries she has represented will be an important component in her role at Carl F. Bucherer North America.
“I am honored to have the opportunity to work with Carl F. Bucherer as it is one of the most important luxury lifestyle brands to enter the North American marketplace in the last decade,” Levey said. “The company typifies what luxury is all about in today’s competitive environment, and the brand promise that it delivers to retailers and the collectors that enjoy its fine timepieces is something that I personally believe in and wish to expand on in my role with the company.”