Industry / Retail

Lele Sadoughi Draws Bridal Parties and Headband Lovers to New Nashville Store


With temperate weather, a great entertainment district, and party atmosphere, Nashville was the ideal location for Lele Sadoughi’s fifth store, brand founder and designer Lisa “Lele” Sadoughi says.

At the music-filled opening celebration on Sept. 2, the designer of maximalist accessories was dressed in a denim skirt and blue cowboy boots embellished with pink roses. Located in a buzzy retail development at 2803 12th Ave. S. (inside Suite 109), the Lele Sadoughi shop is surrounded by such stores as Rag & Bone, Alice + Olivia, and Jenni Kayne.

Nashville is Sadoughi’s fifth location in just two years, and she forecasts opening multiple stores every year going forward. Sadoughi thinks of her stores as jewelry boxes holding her signature headbands, sunglasses, demi-fine and costume jewelry, and more.

Lele Nashville interior
Lisa “Lele” Sadoughi designed the wallpaper in her new Nashville store, the brand’s fifth location nationwide.

“With the increase of bachelorette parties in the Nashville area, we designed our store to feel like a big dressing room to come and explore all accessories,” Sadoughi says. “It’s a perfect place to come with your girlfriends to find unique and special pieces.”

Sadoughi created an exclusive headband for the Music City store: Its woven brown-and-cream chevron pattern is covered with golden guitars, musical notes, stars, and pear-shape diamond-like beads. Sadoughi says she is thrilled with the response in Nashville and how much shoppers seem to be enjoying the space and the brand’s new focus on items for people getting married.

“The excitement in Nashville is contagious,” Sadoughi says. “This city has the perfect mix of locals, travelers, students, and women celebrating their upcoming nuptials. Our Nashville store opening coincides with our category expansion into bridal. We are working on veiled headbands, jeweled clips, and elevated jewelry for the bride and her bridal party. We felt our new store would be the perfect place to build a custom bridal vignette to showcase our accessories.”

Lele Nashville wallpaper
While the Music City location has some commonalities with Sadoughi’s other stores, such as the black-and-white floor tiles, its bridal area was created to capture sales from Nashville’s large bachelorette-party scene.

The new shop fits into the Lele Sadoughi universe yet has its own Nashville style, the designer says. Its floor is a black-and-white checkerboard, and the mirrored displays are filled with ready-to-wear accessories in every color of the rainbow. Open shelving on the walls display hats, handbags, and other accessories in Sadoughi’s patterns of the season.

“This store is unique in that we have a bridal section and a wall for hats and sunglasses to complement our headband stacks and jewelry displays,” Sadoughi says. “We are also using our custom wallpaper in the interior.”

Sadoughi designed the custom wallpaper, which seems jewelry-inspired: green diamond shapes along with green-and-pink flowers, pink bows, and what looks like a pink locket on a velvet bow. It hits your eye the moment you walk in the door and sticks with you even as you finish your visit.

The Lele Sadoughi juggernaut includes retail locations in Dallas and Houston (Sadoughi is from Texas), as well as Newport Beach, Calif., and on Bleecker Street in New York City’s Greenwich Village.

Top: Lele Sadoughi’s fifth store opened over Labor Day weekend in Nashville. (Photos courtesy of Lele Sadoughi)

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Karen Dybis

By: Karen Dybis

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