Lazare Kaplan International Inc. has retained Lüp as its public relations and product placement agency. Lüp will work directly with Lazare Kaplan’s Marcee Feinberg, vice president, Marketing, to continue to build image and brand awareness, to increase visibility, and impact growth.
Lüp will work with LKI to obtain placement in both trade and consumer press, as well as placement on celebrities in major film and television productions. Lüp will also be responsible for the organization of special events and promotions while concentrating on promoting LKI’s existing retail programs, its rich company history, and its dynamically innovative marketing initiatives.
Lüp has been in business for over four years catering to the fine jewelry and watch industry. Some of their successes placing jewelry on the big screen include The Sopranos, Sex and the City, How to Lose a Guy in Ten Days, You me and Dupree and The Pink Panther. Additionally, multiple editorial placements have been obtained for their clients in major consumer and trade publications while boasting a successful history of event planning and creating special promotional campaigns.
Lazare Kaplan International Inc. sells its diamonds and jewelry products through a worldwide distribution network. The company is noted for its ideal cut diamonds that it markets internationally under the brand name, Lazare Diamonds.