The Loudr Agency, a West Palm Beach, Fla.–based ad firm specializing in jewelry companies, has appointed longtime American Gem Society (AGS) exec Lauren Johansen as account manager.

In her new role, Johansen will work with retailers and suppliers to develop marketing strategies that blend data and storytelling.

Johansen served for nearly 12 years as AGS’ director of membership strategy and experience, leading initiatives in member recruitment and retention, event strategy, and sponsorship development.

She holds a bachelor of science in business marketing from the University of Arizona’s Eller College of Management.

(Photo courtesy of the Loudr Agency)

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