Las Vegas Preview: Get to Know Athomie, Designed by Stefano Russo for DiBi

Designer Stefano Russo

Designer Stefano Russo, who has designed eyeglasses and jewelry for names like Miu Miu, Jil Sander, and more

Editor’s Note: The content of this profile is derived from interviews with DiBi representatives, including Giovanni Bizzotto, CEO of DiBi; Giuseppe Ferlito, vice president; Sam Koumi, CEO of SKF International (another silver jewelry maker that is helping DiBi to launch Athomie in the U.S.); and Daryl Rubin, senior account executive for Athomie and SKF International.

At the U.S. launch party of Athomie

(From left) Giovanni Bizzotto, CEO of DiBi; Giuseppe Ferlito, vice president of DiBi; Daryl Rubin, senior account executive for Athomie and SKF International; and Sam Koumi, CEO of SKF International

Headquarters: DiBi is based in Vicenza, Italy, and can be found in the Italian Club section of JCK Las Vegas, booth S12230, while Athomie North America is based in New York City can be found in the Design Center booth No. S10600.

Year firm was founded: Athomie was founded in 2013; DiBi (the manufacturer) was founded 20 years ago.

Signature style: The atom is the inspiration for the design focus. Similar to a bearing ball, patented diamond-cut beads rotate freely—360 degrees—to offer the wearer a highly tactile experience.

Training, education, and design process: DiBi is a longtime manufacturer of karat gold and sterling chain in Italy, and tapped Stefano Russo to design the Athomie line to offer its customers youthful, entry-level looks.

Materials of choice: Sterling silver with black or brown rhodium or 18k gold plate.

Accounts: None yet in the U.S., though several majors, including Saks Fifth Avenue and Nordstrom, are interested. The line is already sold overseas, including at Damas in Dubai.

Jewelry trade show exhibits: JCK Las Vegas 2013

Retailer buy-in: $5,000 minimum.

Starting retail price: $80 up to $800.

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