Lana Jewelry’s New Sapphire & Gold Chroma Collection

For years, Lana Bramlette’s stone suppliers have tried unsuccessfully to entice her to add more color beyond diamonds and emeralds to her disco-esque high-polished, karat gold jewelry line. “I always thought that the color I saw was too dated for my collection,” says the designer and force behind Lana Jewelry. That is, until this past summer when dealers introduced her selections of natural colored sapphires that were modern, youthful, and “very Lana,” she says. “I fell in love with the look and thought, I could intertwine this into my collection.”

Dubbed Chroma, the collection contains 22 SKUs in 14k yellow, rose, white, and black gold featuring multicolored sapphires, as well as a few rubies and emeralds; entry prices start at just $210.

Upon her entrée into the industry 10 years ago, Bramlette’s line was picked up by Neiman Marcus; today, she is in more than 200 doors nationwide, and is carried by Bloomingdale’s, Nordstrom, Bergdorf Goodman, Harrods in London, as well as a handful of better independents like Ackerman Jewelers in Tampa, Fla. “We’re kind of a big deal!” she boasts—but with some compelling proof to reinforce the conviction: She’s sold more than 55,000 pairs of her signature Upside Down hoops since their debut a decade ago.

Chroma is in stores now.

Chroma sapphire and gold earrings by Lana Jewelry