New York City–based jeweler Lagos has debuted a new collection of fine jewelry bracelets made for the Apple Watch.
The Smart Caviar collection—a tech-ready riff on the brand’s popular metal-beaded Caviar jewelry designs—gussies up the world’s number one smartwatch with 18k yellow gold, stainless steel, and jewelry-grade black ceramic.
Lagos released its very first fine jewelry bracelets for the Apple Watch last year, sterling silver and diamond numbers that ran up to $8,500 in price.
Starting at $595, the new collection is more low-key than its diamond-studded predecessor—and obviously less pricey (though you still have to buy the Apple Watch; Series 4 watches run from $399 to $799).
The new bands aren’t endorsed or affiliated with Apple, but they’re designed expressly for them. The bracelets slip easily in and out of the Apple Watch face and come with a sizing tool and extra links. The new styles’ stainless steel sections, which frame the 18k gold and ceramic flourishes, also make for a more durable timepiece (there are no diamonds to accidentally knock out).
“I love exploring different materials to bring beautiful and functional solutions to our customers,” said Lagos founder and creative director Steven Lagos in a prepared statement. “With Smart Caviar, women can benefit from the functionality of the Apple Watch without sacrificing their personal style.”
Some may wonder if investing in the beautification of a smartwatch, which obviously won’t last forever, makes good sense. But then the Apple Watch isn’t going anywhere. Apple shipped 22.5 million Apple Watch units in 2018, according to Strategy Analytics, which is up from 17.7 million in 2017. And of the 45 million total smartwatches that were shipped in 2018, Apple Watches accounted for half.
So if you (or your clients) are wearing one, you might as well make it beautiful.
Top: Lagos Smart Caviar watch bracelet (on an Apple Watch), crafted from stainless steel and 18k gold, $1,900 (all photos courtesy of Lagos)Follow JCK on Instagram: @jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine