Kohl’s Says It’s Bringing Jewelry Back

By Rob Bates | June 14, 2024

Kohl’s CEO Tom Kingsbury (pictured) said the retail chain would like to put more jewelry in its stores, after deemphasizing it in favor of installing Sephora boutiques.

“Jewelry is a huge, huge opportunity for us,” he told analysts on a May 30 earnings call, according to a Motley Fool transcript.

“Over the past two years, as we made space for Sephora in our stores, we did not do a good job of retaining our jewelry sales, which have been on a consistent sales decline,” Kingsbury said. “We know there is still an opportunity to offer jewelry to our customers, especially during key events and holidays in the year.

“We are currently working to reestablish [that] presence, which will include expanding our in-store assortment and improving its in-store positioning by placing it near Sephora. We will also have a stronger presence in jewelry during the holiday season.”

In the first quarter of the year (ended March 30), Kohl’s same-store sales decreased 4.4%. Kingsbury became CEO of the retailer last February.

(Photo courtesy of Kohl’s)