If you have not started getting ready for the holidays yet, know that Kmart has—and some customers are none too pleased.
While it is still technically summer, Kmart is already airing what has to be called the first Christmas ad of the season.
“Don’t let the holidays sneak up on you,” the television ad says. “Shop early with Kmart free layaway.”
The ad, featuring a very big gingerbread man, was done by the same agency that did the retailer’s “Ship My Pants” ad.
Still, the TV ad’s timing has not pleased everyone.
“What happened to Halloween and Thanksgiving?” one shopper complained on the retailer’s Facebook page. “Stop with the Christmas commercials ALREADY!!”
A company employee replied: “We understand that not everyone is as eager as we are to plan for the holiday season. But we’re certain it’ll be here before we know it!”