Kenneth Cole has partnered with Geneva Watch Group to launch Kenneth Cole Connect, a collection of smartwatches.
The collection, which starts at $135, features 12 styles. A complementary app, also called Kenneth Cole Connect, is available in the Apple and Google Play stores.
“As a designer, I always try to give customers what they want but in a way that they don’t necessarily expect it,” Kenneth Cole said in a statement. “Wearable technology is one of the fastest-growing fashion categories today, and I am excited to be on the forefront of embracing this platform.”
The collection will be available for purchase in April.
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