Kendra Scott Sues Evereve Over Similar Mark

Austin, Texas–based Kendra Scott is suing Minneapolis retail chain Evereve over its use of a jewelry design that it claims is too close for comfort to its famed its Medallion mark (shown, right).

According to a complaint filed by Kendra Scott Inc. in Western Texas federal court on Oct. 12, the Evereve mark (shown below) is “highly similar” to the well-known Scott logo, causing customer confusion.

Evereve lawsuit

“Defendant uses the Evereve Mark in connection with retail stores located in close proximity to Kendra Scott’s stores, often in the same shopping center,” the legal papers say.

The two sides have locked horns over their respective marks before. According to the court documents, in January they came to a settlement which stipulated that Evereve would not use its mark “in connection with jewelry.”

“Kendra Scott provided adequate compensation for this agreement,” the papers say.

Since then, the complaint alleges, Evereve has used the mark in connection with jewelry, which Kendra Scott calls “a material breach” of the two sides’ deal.

Evereve could not be reached for comment.

Both Kendra Scott and Evereve are fairly recent success stories that boast about their humble origins. Evereve was cofounded in 2004 by a stay-at-home mom as a “fashion authority for moms.” It now has 80 stores.

Kendra Scott was founded from its namesake’s bedroom in 2002. Her jewelry is now available at 1,120 third-party retailers worldwide, as well as 69 Kendra Scott stores.

(Images from court papers)

 

JCK News Director


  • etienne@etienneperret.com

    From my experience with the US Trademark office one or both of these parties have not submitted their logos for approval by the trademark office.

  • …silly

  • Manos Phoundoulakis
  • Missing_Aria

    Both companies were established around the same time but, given that Evereve opened it’s first store 6 years before Kendra Scott, I’m willing to bet it’s just a coincidence. For that matter the logo is a motif that’s been used in jewelry for ages, the company I work for has used something very similar since the 40s (as I’m sure many jewelers have). I would very much like to see Kendra Scott try to win this war with every jeweler who uses a similar logo.