Kendra Scott and People’s Choice Collaborate on Design Competition



Jewelry designer Kendra Scott is partnering with the People’s Choice Awards on a competition for aspiring designers to create a necklace that will be worn during the live telecast of the awards in 2010 and sold in stores nationwide.

 The winning designer will receive a trip to Los Angeles to attend the awards show and a trip to Austin, Texas, to visit Scott’s design studio and stay at her downtown loft.

A Web site at www.pcaVOTE.com, available till Sept. 14, lets users mix and match stones, chains, and metals to create a necklace. On Sept. 21, Scott will select the top three designs, which will be posted on the site for voting.

Voters will be entered in a contest to win a trip to the People’s Choice Awards or the winning necklace, which will be revealed Oct. 5.