Keep in Touch After the Engagement Ring Sale

Keeping in touch with couples who bought engagement rings from you sounds like a no-brainer.

But according to The Knot’s most recent Market Intelligence Report, since their major purchase, only 48 percent of brides had heard from the retailer who sold them their ring.

Just 22 percent of brides said they received info on ring cleaning and care, and a mere 13 percent said they’d been contacted about upcoming sales and new merchandise. Talk about a missed opportunity!

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